THE OSCAR MAYER WIENERMOBILE
THE HISTORY
Since 1936, the Wienermobile has been sparking smiles across the United States, making it the longest and most iconic experiential marketing campaign. Every year, Oscar Mayer hires 12 drivers to be official brand ambassadors, Hotdoggers as OM calls the job, of the billion-dollar company. 7,500 people race to apply, hoping to secure this once-in-a-lifetime opportunity. Thankfully, I was one of the lucky dogs that got to travel the country in an American Icon.
GENERATED 2 BILLION MEDIA HITS
TRAVELED
25,000 + MILES
ON-SITE PRODUCED 300+ EVENTS
Pitched media to every new city. Participated and scheduled live news, radio interviews, and on-site interviews.
To over 13 states and 100 different cities
FROM SET UP TO BREAK DOWN I WORKED WITH ONE OTHER PERSON TO FACILITATE EVENTS
Earned the largest amount of followers out of our entire team
Secured 3 major Influencer partnerships for Oscar Mayer and pitched content ideas.
@buddyvalastro, 4.6M
@light4079, 394K
@bopitinventor, 65.5K
Average monthly account views: 15.3k
Peak account views: 30k
Pinch me moment: I was able to pitch a collaboration for SNL 50 directly to Pete Davidson.
IMPORTANT TOPPINGS
SIOUX FALLS, SOUTH DAKOTA
ON CAMERA INTERVIEWS
Hotdoggers oversee pitching media to every market we enter. This includes print, TV, radio, podcasts, etc. As a team of 12, we secured 3 billion earned media impressions.
SIOUX FALLS, SOUTH DAKOTA
SIOUX FALLS, SOUTH DAKOTA
CHALLENGE WEEK
SIOUX FALLS, SOUTH DAKOTA
We were challenged to make the most amount of impact in a city through event planning and media pitching. We had 2 weeks to pitch local media, partner with local businesses, and bring the week to life. Ketchup with our schedule below.
SIOUX FALLS, SOUTH DAKOTA
THURSDAY
Meals on Wheels
Coordinated for the Wienermobile to run the morning route.
Roses on the Roll
Passed out roses across Sioux Falls to add extra joy.
SUNDAY
Ronald Mcdonald House
Hosted an event for families staying at the house.
Legends
Visited a retirement home focused on memory loss to add more smiles to their day.
FRIDAY
Tales and Tails
Arranged story time at Sioux Falls Downtown Library and for adoptable kittens to come.
Dogs and Dawgs
Drove adoptable animals around Sioux Falls with banners on the Wienermobile to raise awareness for the shelter.
Remedy Brewing Company
Partnered with a local brewery to host an event on their property and bring dogs from the shelter for adoption.
SATURDAY
Dachshund Meet and Greet
What's more perfect than Wienermobile + wiener dogs! Connected with a local shelter to join their event to add more smiles.
MONDAY
Roxi and Co
Partnered with a local pet store to raise awareness and give 15% of all purchased items back to the Sioux Falls Area Humane Society.
Sioux Falls Area Humane Society
Ended the week at the animal shelter to celebrate the donations and awareness raised!
BY THE NUMBERS:
12 events
34 media hits
9 Radio Hits
6 Newspaper
17 Social Media Posts
2 TV
SIOUX FALLS, SOUTH DAKOTA
INSTACART x SUPERBOWL
We had an amazing opportunity to partner with Instacart to bring their Big Game commercial "We're Here" to life. A few lucky dogs in New Orleans, Kansas City, and Philadelphia received special deliveries made from the Oscar Mayer Wienermobile and beloved grocery brand mascots, Cheetos® Chester Cheetah®, Green Giant, The Kool-Aid Man, and The Pillsbury Doughboy™. We hauled buns across Philadelphia, making this once-in-a-lifetime opportunity a reality.
SIOUX FALLS, SOUTH DAKOTA
